Marketing Insights
Proper testing - CBO vs AB Testing
I've worked at Meta and what I've learned there is that the only real testing will happen with the AB testing. Everything else we do (CBO) is something that media buyers interpret as "testing", while it's, in fact, giving the algorithm open hands to do as it pleases. So, the difference between AB testing and […]
The worst sales call I ever had
Twenty years in sales, and I still remember the moment I knew this call was dead. Sales is a journey. It’s about solving someone else’s problem through human connection - not pushing a one-time transaction. What is it not - it’s not a one time thing and it’s not focused on actually selling. Good sales […]
How to successfully write cold emails in hospitality and healthcare
Cold email can be one of the most powerful tools for reaching decision-makers in hospitality and healthcare, but only when done right. In this guide, we break down exactly how to craft emails that get opened, build trust, and drive real responses in two of the most relationship-driven industries.